How to Use Video to Engage Your Patients & Grow Your Practice
Communication is becoming more digital, and more visual, every day. Video is rapidly becoming the preferred way for chiropractic practices to increase online visibility, convey expertise, and engage and educate new and existing patients. With the increase in smartphone cameras, as well as easy-to-use video editing and distribution options, video has become a highly affordable option for promoting your chiropractic practice. According to the National Research Corporation, are 50 times more likely to appear on Google’s first page results than sites without video content. Chiropractic practices can use video in a variety of ways. This session offers seven ideas and examples to get you started.
Growing Your Practice: The Numbers Don’t Lie
True practice growth is a balance between patient acquisition AND patient retention. Many practices put all their focus on new patient acquisition and hope the patients stay. The first step to a profitable practice is to identify the holes in your bucket where you are losing patients and money. What key practice statistics should you be looking at on a weekly monthly, quarterly, and annual basis? In this practice-building session, you’ll learn where the holes are in your practice bucket and what to do to close them.
Delivering 5-Star Customer Service Even in a Pandemic
It’s never been easier to lose a patient forever … or to make them your practice champion instead! Research shows that 86% of today’s consumers are willing to pay more money for a better customer service experience—and in some cases, a lot more! The Web gives your patients multiple options where they can receive care, and if you don’t engage them at every step, you could lose them forever. However, you can stand above all those other choices and build lifelong loyalty—if you know the secrets to turn your patients into your strongest and most vocal advocates. This insightful session lays out a step-by-step program for delivering the kind of customer service today’s patient demands. Attend and you’ll learn the core principles and innovative strategies that will help you raise the standard of customer service excellence in your practice.
Confidently Communicate Chiropractic: The Posture Longevity Connection
Posture is one of the most overlooked aspects of good health and longevity. Without good posture attaining and maintaining good health is impossible. Tech neck has become epidemic and “sitting disease” become its own category of illness. Proper posture is the manifestation of physical, mental, and emotional balance. Maintaining correct posture through core stabilization may be one of the best-kept secrets to obtaining a longer, healthier, and more enjoyable life. You’ll learn how to perform dynamic postural assessments and the top ten unskippable steps to transform your active care procedures and help your patients develop and maintain better posture and quality of life.