Chiropractic Practice Building Tips 3 & 4

Answer the Telephone with a Smile

Tip 3

The telephone could be the Achilles’ heel of your practice. It is the connection between your practice and all current and potential new patients. How the members of your practice team answer an inbound call is vital to your success. Role play telephone technique with all of your team members. Practice answering calls in a courteous, unhurried and professional manner and remembers to smile. A smile can actually be heard across the telephone line. Callers should never feel like they are calling the local pizza parlor on a busy Saturday night. The person answering the call should clearly state the name of your practice as well as their name. I know a successful chiropractor who has his team say, “I can help you,” rather than “How can I help you?” All of your very best marketing efforts will be for naught if you fumble the phone call when a potential new patient calls.

Have Efficient Team Meetings

Tip 4

Chiropractic practices succeed and flourish when they have regularly scheduled efficient team meetings. A well-run team meeting is a forum for strategic planning. It provides your practice team with a means of monitoring their standards and reviewing how well your systems are functioning. It’s the time to discuss making changes, implementing a new technology or adding a new service. Morning huddles and regular team meetings are crucial for effective communication. Add well-defined job descriptions, task lists with goals and responsibilities clearly explained and you will tighten up the performance of your team and nurture a team that works cohesively toward a common purpose and set of goals. There is a great acronym for the word team that highlights the value of this tip: Together Everyone Achieves More.