USPs Tell It All “In the world of business, it is useless to be a creative original thinker unless you can also sell what you create.” – David M. Ogilvy Are you familiar with the term “Unique Selling Proposition” or USP? The USP is an important part of creating your practice and positioning you for […]

Your Self-Talk  “Self-respect is the fruit of discipline; the sense of dignity grows with the ability to say no to oneself.” – Abraham J. Heschel When you consider that you spend infinitely more time with your “self” — listening to your internal dialogue – than you do to any other person in your life, it […]

Your Self-Introduction “Self-confidence is the first requisite to great undertakings.” – Samuel Johnson  It is important to develop a very brief self-introduction that tells people what you want them to know about you and your practice. It is sometimes called “the elevator speech” because you should be able to finish it before the listener reaches […]

The Consolidated Appropriations Act of 2021 (including the latest stimulus package) addressed several issues that will impact chiropractic physicians. The items of interest include: Medicare Fees (some relief for the looming cuts), Paycheck Protection Program changes (non-taxable and calculation of revenue changes), small Provider Relief Fund changes, Section 2706 Non-Discrimination rulemaking requirements (a welcome change), […]

New Year’s Resolutions “Don’t make resolutions without an action plan. The secret to success is right in your hands.” –J. Allen Shaw   Goal-setting can be made easier when you begin with the end in mind.  Follow this 6-step process and you’ll find yourself celebrating your achievements as you ring in the New Year: 1, […]