Author Archives: Mark Sanna
Creating a Winning Marketing Strategy for Your Chiropractic Practice
Creating a Winning Marketing Strategy for Your Chiropractic Practice Marketing your chiropractic practice isn’t just about attracting new patients—it’s about building lasting relationships, establishing your expertise, and keeping your community engaged. Without a strong marketing plan, even the most skilled chiropractors struggle to grow their practice and reach their ideal patients. The challenge isn’t just […]
Leveraging Technology to Streamline Your Chiropractic Practice
Leveraging Technology to Streamline Your Chiropractic Practice Technology isn’t just for high-tech medical offices—it can revolutionize chiropractic practices too! The right tools can increase efficiency, improve patient care, and reduce stress for you and your team. Must-Have Tech for Modern Chiropractors Electronic Health Records (EHR) – A great EHR system streamlines patient records, billing, and […]
Building a High-Performing Team in Your Chiropractic Practice
Building a High-Performing Team in Your Chiropractic Practice Your practice is only as strong as the team behind it! Whether you run a chiropractic-only office or a multidisciplinary clinic, hiring and retaining the right team is essential for success. How to Hire the Right Team Members Define Clear Roles and Expectations – Before hiring, create […]
Enhancing Patient Care Through Multidisciplinary Collaboration
Enhancing Patient Care Through Multidisciplinary Collaboration Bringing together multiple disciplines in your chiropractic practice isn’t just about business—it’s about offering the highest level of patient care. When chiropractors collaborate with other healthcare professionals, patients benefit from a more holistic approach to treatment. How Multidisciplinary Collaboration Improves Patient Care • Faster Recovery Times – Integrating multiple […]
Effective Strategies for Integrated Practice Management
Effective Strategies for Integrated Practice Management Managing an integrated practice is no small task. When you’re bringing together chiropractors, physical therapists, nurse practitioners, and other healthcare professionals under one roof, you need a solid plan to ensure smooth operations. Key Strategies for Managing an Integrated Practice 1. Establish Clear Roles and Responsibilities – Every team […]
The Role of Practice Management Consulting in Chiropractic Success
The Role of Practice Management Consulting in Chiropractic Success Running a chiropractic practice is more than just treating patients—it’s about managing a business effectively. Practice management consulting helps chiropractors streamline their operations, improve profitability, and achieve long-term growth. Why Chiropractors Need Practice Management Consulting Many chiropractors face challenges like inefficient scheduling, staff turnover, patient retention […]
Embracing Multidisciplinary Practice Models: The Future of Chiropractic Success
Embracing Multidisciplinary Practice Models: The Future of Chiropractic Success If you’ve ever considered expanding your chiropractic practice into a multidisciplinary model, you’re not alone. Many chiropractors are embracing integrated practice models, combining chiropractic care with physical therapy, massage therapy, functional medicine, nurse practitioners, and even regenerative medicine. And for good reason—multidisciplinary care delivers better patient […]
New Requirement for Using the GA Modifier with United Healthcare Claims in 2025
New Requirement for Using the GA Modifier with United Healthcare Claims in 2025 As of February 1, 2025, UnitedHealthcare commercial plans will implement a new requirement mandating the use of the GA modifier on claims for non-covered services billed to patients. This update is part of their Charging Members for Non-Covered Services initiative, designed to promote greater […]
What Does a Second Trump Administration Mean for Health Care?
What Does a Second Trump Administration Mean for Health Care? The election of Donald Trump for a second term as President of the United States signals a significant shift in health policy priorities for 2025 and beyond. While specific details remain uncertain, several key changes are anticipated based on campaign promises and policy proposals: Affordable […]
Don’t Be Fragile Under Pressure: Thriving as a Chiropractic Practice Owner
Don’t Be Fragile Under Pressure: Thriving as a Chiropractic Practice Owner Running a chiropractic practice is rewarding, but let’s face it—there’s no shortage of pressure. From managing patient care to balancing the business side of things, the demands can sometimes feel overwhelming. But here’s the truth: how you handle that pressure is what sets your […]
Chronic Pain in America: A Call to Action for Chiropractors
Chronic Pain in America: A Call to Action for Chiropractors Nearly a quarter of U.S. adults are living with chronic pain. That’s not just a statistic—it’s a story of millions of people whose lives, work, and relationships are being disrupted every single day. As chiropractors, we don’t just see numbers in reports like this. We […]
The 2025 Medicare Fee Schedule: What You Need to Know
The 2025 Medicare Fee Schedule: What You Need to Know Big news: the 2025 Medicare Physician Fee Schedule has officially been released. While the changes from 2024 may seem modest—a slight reduction of just over 1 percent—the broader context tells a more significant story. According to the Centers for Medicare & Medicaid Services (CMS), the […]
Use Compliments to Boost Patient Compliance
Use Compliments to Boost Patient Compliance Mark Sanna, DC, ACRB Level II, FICC At Breakthrough Coaching, we understand the importance of patient engagement in achieving successful outcomes. Compliments are not just a way to brighten someone’s day—they can be a powerful tool to boost patient compliance and foster loyalty to your care plans. Let’s explore […]
Enhancing Balance to Reduce Fall Risk in Chiropractic and Multidisciplinary Care
Enhancing Balance to Reduce Fall Risk in Chiropractic and Multidisciplinary Care As chiropractors and healthcare providers, one of our primary missions is to support our patients’ well-being across all stages of life, particularly as they age. A recent study from the Mayo Clinic, reported by The Washington Post, underscores the vital role of balance in […]
Your Story Sells—What’s Your Story?
Your Story Sells—What’s Your Story? In today’s highly competitive healthcare landscape, patients have more options than ever before. With a multitude of chiropractic and multidisciplinary practices available, it’s not just about providing excellent care—it’s about standing out. The key to attracting and retaining patients lies in your ability to connect on a deeper, more personal […]
Managing Your Staff Check Your Ego at the Door
Managing Your Staff Check Your Ego at the Door As the CEO of Breakthrough Coaching, I’ve seen countless practices rise and fall, and one of the most significant factors in determining their trajectory is how well the team is managed. Running a successful chiropractic practice isn’t just about having the best adjustment techniques or the […]
The Value of 1-on-1 Meetings Between Managers and Employees
The Value of 1-on-1 Meetings Between Managers and Employees In the dynamic environment of a chiropractic practice, maintaining clear and effective communication between managers and employees is essential. One of the most powerful tools to foster this communication is the 1:1 meeting. As emphasized in a recent article from Harvard Business Review, these meetings are […]
Crafting Your Painted Picture: A Vision for the Perfect Future in Chiropractic Practice
Crafting Your Painted Picture: A Vision for the Perfect Future in Chiropractic Practice As chiropractors and healthcare professionals, we often find ourselves immersed in the daily hustle of patient care, administrative duties, and continuous learning. Amidst this whirlwind, it’s easy to lose sight of our long-term goals and the vision we have for our practices. […]
Why Writing a Weekly Blog is Crucial for Your Practice
Why Writing a Weekly Blog is Crucial for Your Practice In the fast-paced world of healthcare, staying connected with your patients and attracting new ones is paramount. As the CEO of Breakthrough Coaching, I’ve witnessed firsthand the transformative power of consistent, quality content in building a successful chiropractic practice. One of the most effective tools […]
The Importance of Including Balance Assessment and Training in Routine Patient Management Protocols
The Importance of Including Balance Assessment and Training in Routine Patient Management Protocols As chiropractors, we strive to enhance the quality of life for our patients by addressing pain, improving mobility, and preventing injuries. One critical but often overlooked aspect of patient care is balance assessment and training. Recent studies and statistics highlight the importance […]