Chiropractic Practice Building Tips 9 & 10
Have A Consistent Message
Tip 9
Get your entire practice team on the same page when it comes to delivering a consistent message about what you do to your patients. Your message becomes most valuable when your patients hear it reinforced on a consistent basis. Repetition over time is also the foundation to fostering your patients’ ability to make the right decisions about their health. Your ability to pass the baton to each other during the course of a patient’s visit creates many benefits. Relaying important information that the patient shares with you enables the next person in the line of care to pick up and deliver the same message. It also inspires confidence in your patients that your team is working together in a unified way for their good.
Cross-Train Your Team
Tip 10
There will never be a better time than right now to cross-train your practice team! Waiting until things slow down to carve out the time ensures that the time will never come. I can assure you that you have time now that you won’t have later. Schedule a team meeting to discuss the functions that they perform that will be the most important to cross-train. A great way to begin is to ask the question, “What systems in our practice would break down first if we grew by 30%?” Follow this up by, “What if we grew 50%?” These are the steps limiting your practice growth and should be the first on your list to support with cross-training to relieve blocks in your capacity to grow. As your team members begin to support each other, your practice will run more smoothly and you’ll manage future road bumps more capably. Take small steps first to instill confidence and enthusiasm among your team. Once your team is cross-trained on the easiest skills, you can move on to the more complex.
