Chiropractic Practice Building Tips 11 & 12

Manage Your Online Presence Effectively

Tip 11

More likely than not, your next new patient will search for your practice online. Your ability to manage and maximize your online presence may make the difference between your practice being discovered by new patients or deciding to try one of your competitors. Your practice must have a communication strategy that encompasses the complete patient life cycle. This includes all of the steps of acquiring new patients, to successful treatment completion and satisfaction, to the referral of new patients. These are the core elements that create a 360˚ connection to your existing patients and potential new patients. Your website must be optimized to include patient login functionality. Don’t overlook the important value that social media such as Facebook, Twitter, and LinkedIn bring to your ability to stay connected with your existing practice and to create a positive buzz about the benefits your practice delivers.

Remember it’s a Business

Tip 12

Never forget that you are in the business of healing—and without the business, there is no healing. Never forget that your chiropractic practice is 51% health care and 49% business. The failure to understand the importance of both of these areas could mean that you are ignoring half of your responsibility to your patients, your team members, your family and yourself. Most chiropractors know that the best way to strive for clinical excellence is to learn from the best. The same goes for the business aspect of your practice and it requires an equal amount of your attention. Develop relationships with mentors and professionals who have achieved the financial success that you desire. Allow yourself to become accountable to them as you are learning and practicing your new business skills. Keep in mind that if you ignore the 49%; you won’t get the opportunity to pick the 51%.