Master Social Media to Grow Your Practice – Tip 2
Express Your Personality
Aim to be genuine on social media. Consumers are savvy to constructed stories and are drawn to authenticity. Examine the brands that you follow. Most likely they have a personality that relates what is special or unique about them. Most successful practices have defined their mission and values. Be sure that your social media content connects with those values. It’s not simply about showing off the services and products you offer to patients. The brands with the best social media presence are focused on communicating that they share a common point of view with their customers. As more and more people are seeking alternatives to pharmaceutical-based healthcare, the time is right to share the message of natural health and wellness provided by chiropractic.