“You have to strive every minute to get rid of the life that you have planned in order to have the life that’s waiting to be yours.” – Joseph Campbell


For many years sports psychologists have recognized the importance of “mental preparation” in helping athletes perform optimally. A past client of mine was the performance coach for a major league sports franchise. He used to tell me that for elite athletes – who are so similar physically – it was their mental conditioning that contributed a full 85% to their overall performance.

While mental preparation, or “priming”, is well established for elite athletes, only recently have we begun to understand how important it is in our everyday life. In his book Blink, author Malcolm Gladwell relates a study in which two Dutch researchers separated a group of college students into two equally qualified groups, in preparation for answering 42 fairly demanding questions from the board game Trivial Pursuit.

Prior to the test, one group is asked to think about what it would be like to be a college professor.

The second group is asked to do the same exercise focusing on what it would be like to be a soccer hooligan. Primed in this manner, the two groups then answered the same set of questions.

The results showed that the group who imagined what it would be like to be a smart college professor scored 55.6% on the exam, while the group who imagined being a hooligan scored only 42.6%. These repeatable results revealed a significant difference in performance.

In a separate study conducted by American researchers (on two equal groups of college students administered the same set of questions from a graduate school admissions test) the group that was primed with a very subtle negative association (a sole extra question that evoked unfounded prejudice) only got half the number of correct answers as the control group.

What this and other research reveals, is how sensitive and powerful our subconscious mind is, and how easily it can be influenced.

Whether we are conscious of it or not, whether it is our own internal commentary or from an external source, whether it is positive or negative, we are constantly priming our minds with information that dramatically affects our performance.

If you want better results in your life, choose your priming well.



As a leader in the Chiropractic profession, BTC has been extremely selective in forming its group of alliance partnerships. We encourage you to visit our partner's websites and to utilize their services and products. When you become a Member of Breakthrough Coaching you become part of a special "family" unlike any other in the Chiropractic Profession.

Practice Analysis Survey.

Let us analyze your practice today!

FREE GUEST TOUR Friend Us on Facebook Follow Us on Twitter Follow Us on LinkedIn