True practice growth is a balance between patient acquisition AND patient retention. Many practices put all their focus on new patient acquisition and hope the patients stay. The first step to a profitable practice is to identify the holes in your bucket where you are losing patients and money. What key practice statistics should you be looking at on a weekly monthly, quarterly, and annual basis? In this practice-building session, you’ll learn where the holes are in your practice bucket and what to do to close them.

Communication is becoming more digital, and more visual, every day. Video is rapidly becoming the preferred way for chiropractic practices to increase online visibility, convey expertise, and engage and educate new and existing patients. With the increase in smartphone cameras, as well as easy-to-use video editing and distribution options, video has become a highly affordable option for promoting your chiropractic practice. According to the National Research Corporation, are 50 times more likely to appear on Google’s first page results than sites without video content. Chiropractic practices can use video in a variety of ways. This session offers seven ideas and examples to get you started.