Make this Your Best Holiday Season Ever

It’s the holiday season and the stores are buzzing with shopping activity. The sales currently taking place in stores have taken weeks and sometimes months to plan. Speaking of planning, it’s important to think several weeks (or months) ahead if you want a steady and predictable stream of patients coming to your practice. That means, if you haven’t planned your holiday marketing program, your efforts will need to be a lot more intense. The new rules for the changed economy say no practice owner should unload a huge chunk of their practice building budget into a holiday season marketing program. So which low-cost marketing strategies yield the best results? In the upcoming several weeks we’ll be providing budget-friendly and creative ways to market your chiropractic practice during the holiday season.

Mark Sanna, DC, ACRB Level II, FICC