Master Social Media to Grow Your Practice – Tip 4

Include Live Video 

Without a doubt, video is the most popular type of content in terms of user engagement. The advent of live video has helped to push its effectiveness to the highest level. Facebook advises brands to utilize their Facebook Live feature. Due to a change in Facebook’s algorithm, live videos get six times the number of interactions as traditional videos. Instagram Live and Instagram stories are also growing in popularity with hundreds of millions of users. This phenomenon results from consumers’ desire to be addressed directly. Live video can be more cost-effective than regular video as viewers have decreased expectations of a polished production. Live videos are especially compelling as they are viewed when they are presented and can’t be left for later viewing.