Master Social Media to Grow Your Practice

No practice marketing strategy can neglect social media. The number of potential patients connected to each other through social media rises every day. If your practice isn’t connected to your community with social media, you can be sure that your competition is. Social media is one of the most powerful and cost-effective ways of increasing your brand awareness. However, social media platforms and how users engage with them is an ever-evolving process. The social media landscape has significantly altered, and we’ve witnessed the rise of social media “influencers”, the increase from 140 to 280 character limit on Twitter, and drastic shifts in the Facebook algorithm. This means that the approach your practice takes to social media must change as well. So, how can your practice leverage the power of social media? The following tactics should form the foundation of your digital marketing strategy.