How to Use Video to Engage Your Patients & Grow Your Practice
Communication is becoming more digital, and more visual, every day. Video is rapidly becoming the preferred way for chiropractic practices to increase online visibility, convey expertise, and engage and educate new and existing patients. With the increase in smartphone cameras, as well as easy-to-use video editing and distribution options, video has become a highly affordable option for promoting your chiropractic practice. According to the National Research Corporation, are 50 times more likely to appear on Google’s first page results than sites without video content. Chiropractic practices can use video in a variety of ways. This session offers seven ideas and examples to get you started.
How to Grow Your Practice by Hiring the Right People
Your number one problem is Who, not what. What refers to the services you provide, the products you sell, and the strategies you use to build and grow your practice. Chiropractors can spend an entire career chasing after solutions to all of the problems that plague their practices. However, focusing on what problems leads to more stress and less of the income and time you desire. Or you could decide to focus on the who. Who refers to the people you put in place to implement the what choices you make for your practice. Who is where most of your problems start—but it can be where the magic begins. This session will review the top strategies for hiring the right members for your practice team.
Growing Your Practice: The Numbers Don’t Lie
True practice growth is a balance between patient acquisition AND patient retention. Many practices put all their focus on new patient acquisition and hope the patients stay. The first step to a profitable practice is to identify the holes in your bucket where you are losing patients and money. What key practice statistics should you be looking at on a weekly monthly, quarterly, and annual basis? In this practice-building session, you’ll learn where the holes are in your practice bucket and what to do to close them.
Ignite Your Passion & Performance: Embracing Positive Change
Maximize your personal effectiveness by learning how to excel through embracing change. Change is the natural state of being alive. When you were a child, no one needed to tell you that. Somehow, you have forgotten it as an adult. When you deny the process of change, you become stagnant. Learning to accept it, understand it and go with it, you grow, become balanced and life is more fun. Giving in to your fears and walking through them is the gateway to change. This personal development session will lead you into massive action, helping you to master the fears that hold you back and cause you to resist change.