Low-Tech Functional Tests that Establish Medical Necessity beyond Pain Relief
Proving medical necessity in today’s marketplace requires doctors to document objective functional improvement to get patient visits approved and paid for. In many chiropractic practices case management is pain management and when the pain goes away, so does the patient. One way to overcome this obstacle is to perform a small battery of quantifiable functional capacity tests to identify the patient's limitations beyond pain. These include measures of strength, endurance, balance, and proprioception. In this hands-on workshop, you’ll learn how to measure function, set goals for care, and communicate them to your patients and third-party payers.
Fixing the Economy between Your Ears: Six Inches between You and Success
Life, as good as it is, is sometimes going to throw some dirt on you. In this uplifting and inspirational presentation, Dr. Sanna offers nine “Reality Rules” for dealing with trying times and keeping your life and your practice on track. Keeping these nine rules in mind helps you prepare for the stuff that happens and gives you the attitude adjustment you need to succeed. It’s not what happens to you that’s important, it’s how you respond to what happens. This session will show you not only how to respond but how to fix it!
How to Use Video to Engage Your Patients & Grow Your Practice
Communication is becoming more digital, and more visual, every day. Video is rapidly becoming the preferred way for chiropractic practices to increase online visibility, convey expertise, and engage and educate new and existing patients. With the increase in smartphone cameras, as well as easy-to-use video editing and distribution options, video has become a highly affordable option for promoting your chiropractic practice. According to the National Research Corporation, are 50 times more likely to appear on Google’s first page results than sites without video content. Chiropractic practices can use video in a variety of ways. This session offers seven ideas and examples to get you started.
How to Grow Your Practice by Hiring the Right People
Your number one problem is Who, not what. What refers to the services you provide, the products you sell, and the strategies you use to build and grow your practice. Chiropractors can spend an entire career chasing after solutions to all of the problems that plague their practices. However, focusing on what problems leads to more stress and less of the income and time you desire. Or you could decide to focus on the who. Who refers to the people you put in place to implement the what choices you make for your practice. Who is where most of your problems start—but it can be where the magic begins. This session will review the top strategies for hiring the right members for your practice team.