Posture is one of the most overlooked aspects of good health and longevity. Without good posture attaining and maintaining good health is impossible. Tech neck has become epidemic and “sitting disease” become its own category of illness. Proper posture is the manifestation of physical, mental, and emotional balance. Maintaining correct posture through core stabilization may be one of the best-kept secrets to obtaining a longer, healthier, and more enjoyable life. You’ll learn how to perform dynamic postural assessments and the top ten unskippable steps to transform your active care procedures and help your patients develop and maintain better posture and quality of life.

It’s never been easier to lose a patient forever … or to make them your practice champion instead! Research shows that 86% of today’s consumers are willing to pay more money for a better customer service experience—and in some cases, a lot more! The Web gives your patients multiple options where they can receive care, and if you don’t engage them at every step, you could lose them forever. However, you can stand above all those other choices and build lifelong loyalty—if you know the secrets to turn your patients into your strongest and most vocal advocates. This insightful session lays out a step-by-step program for delivering the kind of customer service today’s patient demands. Attend and you’ll learn the core principles and innovative strategies that will help you raise the standard of customer service excellence in your practice.

We all have heard it over and over again: you only get one chance to make a good impression: on a first date, at a job interview, and when welcoming a new patient to your practice! This session will walk you through the step-by-step sequence of Day 1 and Day 2 new patient procedures; what to do and what to say. And much more! Increase your patients’ perception of the value of your practice from their first experience and prepare them to receive and adhere to their report of findings recommendations the following day. In this presentation, you’ll learn the unskipable steps to help you deliver a world-class consultation, examination, and report of findings time after time.

Your number one problem is Who, not what. What refers to the services you provide, the products you sell, and the strategies you use to build and grow your practice. Chiropractors can spend an entire career chasing after solutions to all of the problems that plague their practices. However, focusing on what problems leads to more stress and less of the income and time you desire. Or you could decide to focus on the who. Who refers to the people you put in place to implement the what choices you make for your practice. Who is where most of your problems start—but it can be where the magic begins. This session will review the top strategies for hiring the right members for your practice team.

Communication is becoming more digital, and more visual, every day. Video is rapidly becoming the preferred way for chiropractic practices to increase online visibility, convey expertise, and engage and educate new and existing patients. With the increase in smartphone cameras, as well as easy-to-use video editing and distribution options, video has become a highly affordable option for promoting your chiropractic practice. According to the National Research Corporation, are 50 times more likely to appear on Google’s first page results than sites without video content. Chiropractic practices can use video in a variety of ways. This session offers seven ideas and examples to get you started.

Proving medical necessity in today’s marketplace requires doctors to document objective functional improvement to get patient visits approved and paid for. In many chiropractic practices case management is pain management and when the pain goes away, so does the patient. One way to overcome this obstacle is to perform a small battery of quantifiable functional capacity tests to identify the patient's limitations beyond pain. These include measures of strength, endurance, balance, and proprioception. In this hands-on workshop, you’ll learn how to measure function, set goals for care, and communicate them to your patients and third-party payers.

In this important session, we will review the Breakthrough Coaching Insurance Department system.  Learn how each and every step of the collection process works.  You'll be taught exactly how each of the BTC insurance forms is used to maximize efficiency and reimbursement.  Step-by-step procedures will be taught for insurance verification, insurance billing, and insurance collections.  This session is a “don't miss” for key insurance billing staff!